Now that the new Dharma ARG is actually functional, it seems a little strange IMO. First off, thus far the purpose of this new Dharma Initiative (and the game) comes off as collecting email and personal information. This is just my personal preference, but I'd much rather click on a few blatant advertisements for Sprite or Jeep than "challenge a friend," to give their email and personal info to Dharma. This is exactly why I have no Dharma Points...

Second, what are these puzzle tests supposed to prove? That the best and the brightest are good with puzzles? Super. If you're one of the recruits (like I was) that used the now infamous "cheat," that seemed to be purposely placed into the site... then Dharma is an organization that rewards cleverness over intelligence (though I don't really see how anyone could've deduced the actual "cheat" other than stumbling across it accidentally). 

Third, isn't it super cool that Dharma has put everybody into cool categories like "Pandora," and "Ganymede?!!" It would be cool if there were an address embedded in the source code that linked to another site called "Pandora Syndicate" or something cryptic sounding.  But there isn't. And if there is something like that it won't be released for at least another two weeks.
 
This idea that Dharma wants you to "look beyond the test itself," is the only real clue as to where they are going with this ARG. And the notion that "things may not be quite what they seem" isn't really a groundbreaking idea in the Lost-verse.  So as of this moment I'm still feeling kind of "meh" about this new Dharma experience. Give me something I can sink my teeth into please.